ABOUT
Updated on 2025-12-28
SunDesign is an independent, internationally recognized design studio founded in 2008 by renowned designer Sun Jian. Headquartered in Beijing, with a presence in Singapore and other global locations, SunDesign works with clients worldwide to shape brands through strategic thinking and design excellence.
Driven by a brand-strategy-first approach, SunDesign operates at the intersection of design, culture, and business. The studio integrates brand strategy, visual identity, packaging, advertising, and digital design into cohesive brand systems that resonate across markets and cultures.
SunDesign has collaborated with leading global and regional organizations, including DuPont (USA), State Grid of China, China National Petroleum Corporation, Sinopec, FAW Group, Syngenta (UK), Borshefen (Greece), and the Ministry of Agriculture of the Republic of Korea, delivering brand solutions that combine global vision with local relevance.
Recognized by the world’s most respected design institutions, SunDesign’s work has received international acclaim for its clarity, originality, and strategic depth. The studio continues to support forward-looking brands through thoughtful design, helping them build long-term value and distinction in an increasingly complex global landscape.