D-SR

D-SR Deep Sr is a premium mineral water brand positioned around the intersection of water science, wellness, and contemporary luxury.

SunDesign developed the brand strategy and complete packaging identity around three core attributes: D · Sr · DEPTH — low deuterium, strontium-rich mineral composition, and deep-source water.

The packaging combines a sculptural transparent glass bottle with an ergonomic waistline, tactile embossed water-source data, and a refined editorial illustration inspired by the landscape and cultural heritage of the Ningcheng region. Scientific parameters are transformed into a distinctive visual language, while the hand-drawn landscape creates a sense of origin, authenticity, and cultural depth.

The result is a sophisticated water identity designed for premium wellness, medical aesthetics, luxury hospitality, and high-end lifestyle environments.

Brand Strategy · Packaging Design · Visual Identity · Illustration · Product Experience